Andero Avastu
Andero Avastu

CEO of PostOwl

Viral Threads: Repurpose Evergreen Content with AI

Ever spent hours crafting the perfect blog post, only to see it gather digital dust? You poured your heart and soul into creating valuable, evergreen content, but it's buried somewhere in the archives, failing to reach its full potential. If this sounds familiar, you're not alone. The struggle to consistently create engaging social media content is real, and that's especially true when it comes to leveraging long-form content.

The problem isn't necessarily the quality of your content; it's the distribution. How can you squeeze every last drop of value from that brilliant piece you wrote months ago? How do you transform a static article into a dynamic, engaging conversation that grabs attention and drives results? Let's face it: churning out original social media content day after day is exhausting.

The Evergreen Content Goldmine: Untapped Potential

You've already done the hard work! Your evergreen content is a goldmine of information just waiting to be repurposed. But, simply copy-pasting paragraphs from your blog post onto Twitter (X) or LinkedIn won't cut it. That's where the power of thread creation comes in. A well-crafted thread breaks down complex topics into digestible bites, sparking conversation and driving engagement.

Think of it like this: your blog post is a delicious cake. A social media thread is like slicing that cake into individual, irresistible pieces that are perfect for sharing and savoring on the go.

The Challenge: Turning Articles into Engaging Threads

The key is to extract the core ideas and transform them into a series of compelling, interconnected posts. This requires:

Manually creating compelling threads from existing articles is a time-consuming task. You need to rewrite, reformat, and optimize each post for maximum impact. This is where AI can be your secret weapon.

Introducing AI-Powered Thread Generation

Imagine a tool that could analyze your evergreen content and automatically generate engaging social media threads, complete with attention-grabbing hooks and platform-optimized language. That tool exists! PostOwl, a social media management platform, offers AI-powered features to do just that.

With PostOwl, you can leverage your existing content to create viral threads that stop the scroll and drive traffic back to your website. No more staring at a blank screen wondering what to post.

How PostOwl's AI Thread Generator Works

PostOwl streamlines the thread creation process:

  1. Input Your Content: Simply paste the link to your blog post or upload the article directly.
  2. AI Analysis: PostOwl's AI algorithms analyze your content, identifying key takeaways and potential thread angles.
  3. Thread Generation: The AI generates a series of interconnected posts, complete with engaging language and formatting. The AI models can also be trained on your brand voice for maximum consistency.
  4. Customization: Review and refine the generated thread, adding your own personal touch and ensuring it aligns with your brand voice.
  5. Schedule & Publish: Schedule your thread to publish at the optimal time for maximum reach and engagement.

Example Scenario

Let's say you have a blog post titled "5 Ways to Improve Your LinkedIn Profile." Instead of simply sharing the link, you can use PostOwl to generate a thread like this:

  1. ๐Ÿšจ Your LinkedIn profile is your digital handshake! Is it making a good impression? ๐Ÿงต๐Ÿ‘‡
  2. Problem: Generic headline? Solution: Ditch the job title! ๐Ÿ‘‹ Use keywords that highlight your value proposition. Ex: "Growth Marketing Strategist | Helping SaaS Companies Scale" #LinkedInTips #LinkedInMarketing
  3. ๐Ÿ˜ฉ Summary section a snoozefest? ๐Ÿ˜ด Solution: Tell a story! Showcase your passion, skills and what you can bring to the table. Make it personal, make it powerful! โœจ
  4. [And so on, covering the remaining points from your blog post]
  5. ๐Ÿ”ฅ Level up your LinkedIn game! Read the full article for more in-depth tips: [Link to your blog post] #LinkedIn #SocialMediaMarketing

See how this breaks down the key information into easily digestible and engaging pieces? Using AI for lead generation on LinkedIn is becoming more important every day!

Benefit from Quick Replies with PostOwl's Chrome Extension

In addition to generating new content, PostOwl helps you engage faster with existing content. With the Chrome Extension you can generate high-quality replies directly from X or LinkedIn without needing to copy-paste anything!

Stop Wasting Time, Start Repurposing

Don't let your evergreen content gather dust. Repurpose it into engaging social media threads and unlock its full potential. PostOwl offers the AI-powered tools you need to streamline the thread creation process and drive results.

Ready to stop the scroll and start creating viral threads from your existing content? Schedule a demo of PostOwl today and see how our AI-powered features can transform your social media marketing efforts. Start your free trial today!